Hyundai Motor Group has been building battery electric vehicles for four years, and although beleaguered by supply chain woes, its electrified lineup has sold well. The Korean carmaker has yet to realize its full market potential, but hopes its latest five-year plan will push the group’s marques up the EV production leaderboard. In their wake, compatriot lubricant companies see opportunities of their own.
Hyundai has certainly earned its new energy vehicle bragging rights. The South Korean carmaker was the first in the world to make a commercially available fuel-cell electric vehicle when it launched the ix35 in 2013. Toyota quickly followed suit with its Mirai in 2014, but whereas the Japanese company has yet to kick off a complementary BEV campaign in earnest, Hyundai has been offering such vehicles since 2016.
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