Sales & Marketing

Additive Investments Move East
© zhu difeng

Additive Investments Move East

Lubes'n'Greases - June 1, 2021

The markets for lubricants and additives in North America and Europe have shown minimal growth in the past decade. The ...

Lubricants’ Role in Food Safety

Lubricants’ Role in Food Safety

Lubes'n'Greases - January 1, 2021

Lubricants and other nonfood compounds play an important role in the safe operation of food processing and production p ...

Need to Know

Need to Know

Lubes'n'Greases - November 2, 2020

Crunch Time  Looking at the United States lubricants business today, it’s hard to believe that just two decad ...

ExxonMobil, Ampol Ally in Australia

ExxonMobil, Ampol Ally in Australia

Lube Report Asia - October 2, 2020

Ampol will blend, distribute and market Mobil lubricants in Australia under a marketing alliance with ExxonMobil announc ...

Trade Up or Be Traded In

Trade Up or Be Traded In

Lubes'n'Greases - September 2, 2020

Are base oil traders headed for extinction, or will they adapt and rise again to offer value to the industry?

A Glimpse at the Future of Packaging

A Glimpse at the Future of Packaging

Lubes'n'Greases - August 5, 2020

A market survey helps elucidate potential growth areas and trends shaping packaging for the lubricants sector.

Survey: Russian Sales Shift to Online

Survey: Russian Sales Shift to Online

Lube Report EMEA - June 21, 2020

Russian lubricant manufacturers are slashing investment, staff and marketing projects during the Covid-19 pandemic in fa ...

Use of Base Oil Brokers Rises in Mexico

Use of Base Oil Brokers Rises in Mexico

Lube Report Americas - June 17, 2020

Close to two-thirds of base oil sold by United States refiners into Mexico is transacted through brokers, according to f ...

Additive

Publisher’s Letter

Lubes'n'Greases - February 14, 2020

In a marketing world obsessed with SEO and customer interactions, display advertising remains an important touch point, ...

Additive

Markets Change, but Customer Service Still Rules

Lubes'n'Greases - December 21, 2019

Trends come and go, and what once were attractive, high-volume sales channels are now past their prime. One thing remain ...

Additive

Mobil Re-positions in Argentina

Lube Report Americas - August 28, 2019

ExxonMobil is working to reposition its Mobil brand in some South American countries, including Argentina where it recen ...

Additive

To Extend or Not to Extend?

Lubes'n'Greases - August 19, 2019

Leading global lube marketers have used product line extensions to squeeze every drop of value from their brands. Can th ...

Additive

It Pays Well to Sell

Lubes'n'Greases - May 16, 2014

Part 2 of our exclusive Lubricant Industry Salary Survey shows where the fattest pay envelopes are stashed for sales and ...

Additive

Your Business

Lubes'n'Greases - May 13, 2014

A recent review of a book by Ram Charan informs us, astonishingly enough, that the professor thinks salesmen should take ...

Additive

Salary Survey 2006

Lubes'n'Greases - May 10, 2014

Part 2of our exclusive report finds a hearty uptick in how the industry rewards it sales and marketing executives.