Home Three Fingers Up! The Fifth World Cleanup Day
Tomorrow is the annual World Cleanup Day, a day of global social action aimed at combating the world’s solid waste problem. Being held on the third Saturday of September annually since 2018, people from 157 countries worldwide participated and removed nearly 90 thousand tons of trash from nature in the first year.
An organization now called Let’s Do It! World, based in Tallinn, Estonia, founded World Cleanup Day. Things began when the group encouraged 50,000 Estonians to go out into their communities in an event called Let’s Do It 2008! They collected 10,000 tons of illegally dumped waste.
Word spread, and by the next year, 250,000 people joined in around Europe. By the end of 2011, more than 2.5 million people had participated in cleanup actions in 16 countries around the world. Let’s Do It! World is now an accredited member of the United Nations Environment Program. Since 2017, the movement uses the hand gesture W sign, aka “Three Fingers Up,” as its symbol.
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