Sustainability Blog

SusDAYnability!

By Apurva Gosalia - Oct 26, 2022

Today, like on every fourth Wednesday in October each year, is Sustainability Day 2022!

It is hard to say who exactly came up with idea, but many universities around the world celebrate Sustainability Day. It seems to be connected to the Campus Sustainability Day, which was started in 2014. Colleges and universities are encouraged to create events on campus and elsewhere that draw participants for the exchange of ideas and knowledge among faculty, staff, and students, from across all departments and disciplines, and even from across the campus ‘edge’ between town and gown. to remind the community of the importance of caring for the environment and the steps to do so.

Sustainability Day 2022 gives the world the opportunity to become more familiar with the topic and come together to learn what can be done to promote sustainability. Currently, schools, companies and organizations globally have dedicated the day to sustainable living and consumer behavior.

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And in sustainable consumer behavior, climate protection continues to play a major role, as a survey conducted by the market research institute Appinio on behalf of ClimatePartner found recently. Despite many economic and political uncertainties, 66% of consumers want their purchases to be climate friendly. To this end, they expect companies to provide appropriate offers and transparent information.

The Climate Action Awareness Report 2022 surveyed almost 10,000 people aged 14 and older in 10 countries. More than 2,500 of them were from Germany, Austria and Switzerland

“The responses send a clear signal: companies must take responsibility, implement climate protection measures effectively and communicate them transparently and clearly,” said Moritz Lehmkuhl, CEO and founder of ClimatePartner. “At the same time, the survey shows that climate-friendly products are desired.” 

For 77% of respondents, companies have a particular responsibility and feel it is very important for industry to take action. They also see climate labels as a helpful guide. Sixty percent consider them very important when making purchases, and in Germany as many as 65% do. According to their own statements, 33% of those surveyed in the three countries even actively look for corresponding labels when consuming. “Transparent and comprehensible information should thus be standard for all climate labels,” added Lehmkuhl. 

Consumers in Germany, Austria and Switzerland have fundamental trust in climate friendliness labels. Only 12% deny this. Those surveyed also understand that products in a wide range of categories can be climate-neutral. 53% believe that food and beverages, for example, can follow this concept. By contrast, only a minority (15%) are of the opposite opinion. 

Consumers are demanding that companies take responsibility for climate protection and are also applying this standard to themselves. A large proportion of those surveyed are prepared to change previous habits in order to support climate protection. The first rank, with 45% of respondents, is taken by the renunciation of air travel. Meanwhile, about 33% can say goodbye to an internal combustion engine car. 

Regardless of the climate-neutral product or climate-friendly service, 60% of those surveyed consider information on companies’ climate protection measures and their impact to be important for making their own decisions. For 24%, transparency is even the top priority. 

“Companies have to meet this expectation and this also includes continuously expanding the communication options by means of labels and further landing pages,” Lehmkuhl added.

This holds true also for lubricant companies and sustainability consultancies, such as Fokus Zukunft, which are focused on supporting them with the necessary tools.

STAY SusDAYnable!

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