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Many factors can stimulate corporate citizenship (CC) growth in companies. Those that demonstrate consistent social commitment strengthen their employer brand and cohesion within the company.
What formats do companies choose for their CC commitment? Which donation topics are they concerned with? What significance do sustainable CC measures have for employer branding, brand positioning and internal cohesion?
Lubes’n’Greases’ contributing editor for sustainability, Apu Gosalia, gives his thoughts on these questions and describes the so-called “CC mix” as a construction kit from which a company can select and implement suitable instruments within the framework of its CC strategy. The full article will be available to Sustainability InSite subscribers.
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