The discussion about sustainability has so far largely focussed on products’ immediate environmental impact. But there is a more pertinent and useful avenue to pursue in their ability to reduce energy consumption.
How, then, does the lubricants industry go about bringing end users onboard with this way of thinking when the easier route is to simply promote a product’s green credentials?
Bill Downey of Novvi joins Trevor Gauntlett to talk about shifting the focus away from the environmental aspects of the chemistry back to their ability to deliver on core principles.
