Volume 1 Issue 12
Europe is still reasonably busy. The market from the United States to Asia has come unstuck, causing ripples to spread to some other U.S. routes. Asian markets are not particularly busy, but ships are sailing, and rates are generally stable.-by Adrian Brown
API staff members recommended last week that first licensing for the API SN Plus supplemental engine oil specification be delayed for six weeks until June 15 in order to allow more time for lubricant marketers to prepare for the launch.
Rather than focus on pricing, lubricant marketers should use packaging to differentiate themselves in a market where consumer brand preference is falling by the wayside thanks to an overwhelming number of products and consolidation of retailers, an industry insider said at the Petroleum Packaging Councils annual tradeshow held earlier this month in Tampa.