Peruvian lubricant supplier Viskosil Industries won a trademark infringement judgement last month against competitor Vistony, which was found to have ...

ILSAC GF-7 is here. Steve Haffner outlines the tools used to deploy the new specification.

Trevor Gauntlett explores how one Indian company has leveraged the long and storied history of the Veedol brand name to drum up renewed interest in th ...

The markets for lubricants and additives in North America and Europe have shown minimal growth in the past decade. The level of vehicle ownership has ...

Lubricants and other nonfood compounds play an important role in the safe operation of food processing and production plants—but how are they actual ...

Crunch Time  Looking at the United States lubricants business today, it’s hard to believe that just two decades ago there were close to 10,0 ...

Ampol will blend, distribute and market Mobil lubricants in Australia under a marketing alliance with ExxonMobil announced yesterday.

Are base oil traders headed for extinction, or will they adapt and rise again to offer value to the industry?

A market survey helps elucidate potential growth areas and trends shaping packaging for the lubricants sector.

Russian lubricant manufacturers are slashing investment, staff and marketing projects during the Covid-19 pandemic in favor of digital incentives, acc ...

Close to two-thirds of base oil sold by United States refiners into Mexico is transacted through brokers, according to five industry insiders, and the ...

In a marketing world obsessed with SEO and customer interactions, display advertising remains an important touch point, reinforcing advertisers brands ...

Trends come and go, and what once were attractive, high-volume sales channels are now past their prime. One thing remains the same: Customer service i ...

ExxonMobil is working to reposition its Mobil brand in some South American countries, including Argentina where it recently signed Cosans Moove to ser ...

Leading global lube marketers have used product line extensions to squeeze every drop of value from their brands. Can the same strategy work for your ...

Part 2 of our exclusive Lubricant Industry Salary Survey shows where the fattest pay envelopes are stashed for sales and marketing execs.

A recent review of a book by Ram Charan informs us, astonishingly enough, that the professor thinks salesmen should take the time to get to know the n ...

Part 2of our exclusive report finds a hearty uptick in how the industry rewards it sales and marketing executives.