Better Packaging

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Spanish lube manufacturer Cepsa has a new package for its passenger car and industrial lubricant products. The company says the packaging distributes the weight of the lubricant better, is leak-proof and has a side handle with textured plastic to offer better grip and an easier pour. The new bottles are also color-coded to make them more identifiable: Gold for the XTAR range, silver for its Avant and Genuine branded motor oils and red for lubricants used in transmissions and other auxiliary industrial equipment. Revised labels include more understandable technical information, and jugs contain 30 percent recycled plastic. Web: www.cepsa.com

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