The manufacture of lubricants is one of the first industries in history and is likely to be one of the last. And yet many still are oblivious to its vital role in modern life.
Trevor Gauntlett talks to UEIL president Mattia Adani, who strongly believes that the European lubricants industry needs to explain its powerful narrative to ensure its long-term survival.
Mattia talks about looking to Asia for future opportunities, as well as trying to tackle the unique issues Europe faces, such as open borders clashing with over-regulation.
