A typical customer shopping on Amazon.com might have a thought process that goes something like this:
Lets see. Ive ordered my groceries. Ive added a download of Rihannas latest album. Say, why dont I add a quart of 5W-30 to my order? Whats this? It seems I can buy an AmazonBasics brand oil for a lot less than my normal brand. Well, lets try it.