I was looking over my copy of the 2016-2017 LubesnGreases Lubricants Industry Factbook, and two topics caught my eye: trends in engine oils and in base stock manufacturing. Theres a world of information and projections for the future tied up in these two subjects.
Engine oil trends are fascinating. From the time I started in the industry to the present, there have been many twists and turns in the passenger car engine oil market. In 1965 the brand name ruled. Pennzoil had an ongoing advertising campaign about the Ask For motor oil. The technology was pretty common with a lot of emphasis on crude origins. Penn Grade was the gold standard and there was no mention of fuel economy or reduced emissions.