Is anything more universal in the human experience than our relationship with food? Certainly everyone eats, but the role of food goes far beyond mere sustenance. People connect emotionally with food, and food processors and marketers tap into this need by creating products that satisfy our individual desires. They hope to build a mass audience of their products, one consumer at a time.
However, people will not eat food they do not trust. We may forgive a worm in an apple or a stale piece of bread, but one bad experience can end our taste for a certain kind of food forever. And we avidly will retell the story of the experience to everyone we know, and beyond, via social media and the internet. Food-borne illness or contamination can quickly become a headline story and can break the trust in companies and countries.