Some of you no doubt saw the recent commercial from BP Castrol, claiming that Castrol Edge motor oil is superior to ExxonMobils Mobil 1 motor oil. The National Advertising Division saw it too, and after a thorough review, is urging Castrol to drop it, saying the ad falsely disparages Mobil 1 on the basis of a torture test that lacks consumer relevance.
In Castrols video advertisement, two Dodge Challengers are shown in a torture test, both loaded with 1,600 pounds and run on a dynamometer at 75 miles per hour on a 7 percent incline. After five days of this punishment, the car using Castrol Edge continues to run perfectly while the Mobil 1-equipped engine begins smoking and shooting sparks. Citing the test as evidence, BP Castrol stated that Castrol Edge is stronger than Mobil 1.