The United States is seeing a decline in teen driving, a trend that may raise a red flag for engine oil marketers. Larry Solomon offers a fascinating look at this issue in Late to the Party, on page 20.
At the SEMA Show last November, Melinda Zabritski of Experian Automotive gave a paper chock full of information about generational automotive trends in the U.S. She cited research that vividly illustrates the demographic shift to older drivers. Thirty years ago, nearly half of all 16-year-olds were licensed drivers, compared to fewer than a third today. By contrast, only about 55 percent of the 70-and-older crowd were licensed in 1983, while today 78 percent of our elderlies retain their driving privileges.