Top-scoring ads in our July 2014 advertising readership survey are Chevron Base Oils, most believable and tied for most informative; ExxonMobil Chemical, most attention-getting; and Daubert Chemical Co., tied for most informative.
Congratulations to the creative teams that developed these high-scoring ads. And thanks to the 200-plus subscribers who replied to the survey. Twice each year we engage Readex to survey subscribers, and the compiled results help advertisers communicate more effectively with you, our readers.
In addition to rating the ads, survey respondents also complete a short companion survey, and these results are stunning:
83 percent read half or more of every issue.
88 percent spend a half-hour or more with a typical issue.
69 percent save each issue.
Almost every reader – 95 percent! – has taken action as a result of reading articles or columns.
60 percent have taken action as a result of seeing ads in LubesnGreases!
Right now Gloria and her ad sales team are offering terrific early bird specials on 2015 ad placements, but you must commit by Dec. 15 to take advantage of these deals. For example, commit by Dec. 15, and youll only pay the 2013 rates in LubesnGreases! Advertise nine times and youll receive the 2013 12-time rate. Advertise 12 times, and your last same-size ad is free.
To learn more, visit www.LubesnGreases.com/advertise, or contact Gloria today at gloria@LubesnGreases.com.
Nancy J. DeMarco
nancy@LubesnGreases.com