We all set goals in our personal lives, and to a large extent they drive our actions. We set daily goals in the form of to do lists. We set monthly goals – to see a doctor or buy a new computer or get together with friends – and we set longer-term goals (such as to lose weight or save up for a vacation or gain a new credential).
Setting goals is motivating and can spur us into action, and achieving a goal is at a minimum satisfying and at the extreme level can be thrilling or even life-changing. In a business context, goal-setting is similarly critical to success… but it can be hard to do. Here are some of the pitfalls in goal-setting that I have encountered over the years: