The results of the July advertising readership survey have been compiled, and congratulations are due to the advertising and marketing teams that created the highest scoring ads. The winners are Chevron Oronite for most believable; Tanas Co. for most informative; and Neste for most attention getting.
We appreciate the 150 anonymous subscribers who responded to the targeted survey sent out by Readex Research. Readex compiled the results, strictly protecting the respondents privacy, and sent us detailed reports that we have shared with the advertisers. The purpose of the study is to assist advertisers in identifying the creative techniques that are most effective in communicating with our readers.
In addition to rating the ads, respondents completed a brief companion survey:
72 percent read half or more of every issue.
84 percent spend 30 minutes or more with each printed issue.
70 percent spend 30 minutes or more with each digital issue.
95 percent have taken at least one action as the result of reading articles or columns.
86 percent have taken a least one action as the result of seeing ads.
If your target market is the EMEA lubricant industry, have you thought about advertising, in LubesnGreases EMEA to reach these decision-makers? Our advertising team, headed by David Stanworth, will be happy share advertising opportunities that will help you deliver your message directly to your customers. Email him at Dstanworth@LubesnGreases.com today. Wed love to highlight your ad as a winner next year.