We want to know what you think about the ads in this issue.
Weve engaged Readex Research, a U.S.-based marketing research firm, to ask you briefly about your perceptions of the ads in this May 2014 issue. The purpose of the survey is to help advertisers communicate more effectively with LubesnGreases Europe-Middle East-Africa readers through their ads.
In early May, Readex will email a randomly selected group of subscribers. The emails, from LNG@readexsurvey.net, will include a link to the survey. It will show a picture of each ad and will ask three simple questions about each: Is this ad attention-getting? Is this ad believable? Is this ad informative?
Readex will compile the replies, assuring the confidentiality of respondents, and we will share the resulting consolidated ratings with the advertisers, so they can see how their ads compare to others in this issue.
If you receive an email this month from LNG@readexsurvey.net, thank you very much for opening it and taking a few minutes to complete the ad perception survey. If you have any questions, please let me know.
I look forward to sharing the results of this first EMEA Readex ad perception survey with you in a future publishers letter.
Dick Beercheck has put together a terrific issue this month. Chris Locke from Infineum proposes a way to streamline the standards setting process by driving out destructive complexity. We also cover the lubricant markets in India and Ghana, as wellas lubricants for food packagingmachinery.