Its here. Lube Report Asia launched 7 January. The premier issue reached nearly 3,200 subscribers, and the numbers are rising hourly.
Lube Report Asia is the newest member of the LubesnGreases family, our weekly e-newsletter for and about the dynamic Asian lubricant market. It features breaking news, Asian base oil prices and classics from the LubesnGreases archives. Managing Editor Tim Sullivan is working closely with a carefully selected team of freelance and staff reporters in Japan, China, Singapore, India and elsewhere in Asia, to bring readers timely coverage and a real native understanding of issues and trends.
Offered in both English and simplified Chinese, Lube Report Asia, to the best of our knowledge, is the regions only audited lubricant industry publication. That assures advertisers they are reaching their target audience, and not just in terms of numbers and location. Our circulation audits demonstrate that our subscribers are decision-makers in your customers industries.
Like all the LubesnGreases family of publications, Lube Report Asia is an independent voice offering original, unbiased reporting. If you or your associates need to keep a finger on the pulse of the Asian lube industry, you need Lube Report Asia. Subscriptions are free to qualified subscribers worldwide. Visit www.LubeReportAsia.com to see the current issue, start a subscription or learn about advertising opportunities.
The issue youre holding is mighty impressive, too. EMEA Managing Editor Dick Beercheck brings you an impressive lineup of features and columns this month. Dont miss our look at the status of base oil projects on the books in Russia and Central Asia, by Boris Kamchev, starting on page 26.
Starting on page 18, youll find news of the expansion plans of Kuwait Petroleum International, known by its Q8 brand. Long a key player in Europe, Q8 is eyeing large swaths of Asia and North America and beyond. And not least, this issue also offers exclusive insights into our industry in Iran and Nigeria, two important but challenging nations to cover.
Enjoy!
– Nancy J. DeMarco
nancy@LubesnGreases.com