Phoenix from the Flames
As we look on aghast at the blaze that engulfed Notre Dame in Paris last month, it is perhaps a good time to reflect on the permanence of things. What once looked eternal and unchanging is now in a state of immense flux, as our industry is with disruptions emanating from all sides in the form of electric vehicles, climate change and new ways of thinking about mobility.
But the positive takeaway is that both the stonemasons of 12th century France and our industrys forebears built their works upon strong foundations. The roof of that great cathedral will be replaced with a stronger one, and opportunities will emerge that will carry this industry along.
Now let us look to the future.
I am delighted again to announce the publication of our third quarterly LubesnGreases Perspective on
Electric Vehicles report at the end of this month. I urge you to subscribe to this invaluable resource. New subscribers will be sent the first annual report and all preceding quarterlies, too.
In this latest edition, you can find stories from around the world of EVs and lubrication, from our regular focus on an automakers shift toward electrified drivetrains, to the effects that EVs are having on the quick lube business, as well as selected news stories.
– Howard Briskin
HBriskin@LubesnGreases.com