The Jurys In
The results of the 2018 advertising readership survey are back and our hats are off to the creative teams who created the most successful campaigns. The top-scoring ads this year are ExxonMobil Chemical for both the most attention-getting and most believable, and Chevron Phillips Chemical for the most informative.
Thanks go to the 194 subscribers who responded to the targeted survey sent out by Readex Research. Readex compiled the strictly anonymous results and sent us detailed reports that we shared with our advertiser partners.
The study helps them identify what is most effective when communicating with our readers.
In addition to rating the ads, respondents filled out a brief companion survey. The results are:
73 percent of you regularly share your copy with one or more colleagues.
96 percent have taken one or more actions as a result of seeing editorial in the past year.
78 percent have taken an action as a result of seeing advertisements in the past year.
77 percent spent half an hour or more with a typical issue in print format with an average of 63 minutes.
68 percent spent half an hour or more with a typical issue in digital format, with an average of 50 minutes.
If youre targeting the EMEA regions lubricant industry, consider advertising in these pages so that you can reach these decision-makers. Our advertising team is waiting to share opportunities that will help you deliver your message directly to your customers. Email David Stanworth (DStanworth@LubesnGreases.com), Matt Rogers (MRogers@LubesnGreases.com) or Megan Matchett (Megan@LubesnGreases.com) today. We hope to see yours among the high-scoring ads next year!
– Howard Briskin
HBriskin@LubesnGreases.com