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Using Social Media to Market Lubes in China

WeChat has been an effective tool to boost sales in Chinas changing lubricants market - especially among younger customers - for one lube distributor in Chengdu, Sichuan province, a company official said at an event earlier this week in Xian, Shaanxi province.

Pertamina Aids Lube Distributors with Financing

Pertamina Lubricants and Bank Rakyat Indonesia signed a cooperation agreement recently intended to provide financing to Pertamina distributors so that they can increase sales and operate more efficiently.

AKR Establishes Lubricant Subsidiary

PT AKR Corporindo Tbk., an Indonesian supplier of petroleum products and chemicals, established a subsidiary last week to focus on the trading and distribution of lubricants.

Brenntag Claims Raj Petro

German chemicals distributor Brenntag AG signed an agreement to acquire Indias Raj Petro Specialities Pvt. in two phases.

Alt Channels Abound for Chinas PCMOs

Up to 30 percent of passenger car motor oils supplied in China in 2022 may reach drivers through the countrys unique routes to market, according to a recent Kline & Co. report.

Emirati Supplier Grabs for Indian Market Share

The United Arab Emirates-based German Mirror Lubricants & Greases launched its Mirr Oils brand of lubricants in India.

Regional Players Lead Commercial Segment

Foreign companies supply the largest portion of consumer lubricants in China, and domestic oil majors hold sway over the industrial segment. Yet independent domestic companies collectively hold the largest slice of the commercial segment.

Pertamina Accelerates International Push

Indonesias state-owned PT Pertamina Lubricants began using Thailand as a launching point for expansion in China and Indochina. It also recently forayed into Egypt and announced plans to explore opportunities in Africa, the South Pacific, the Indian subcontinent and other regions.

HPCL Launches Lubes in Myanmar

Hindustan Petroleum Corp. Ltd. began selling lubricants in Myanmar, claiming its the first Indian oil marketing company to expand into the Southeast Asian nation.

Indonesian Marketers Diversify Retail Platforms

The route to market for lubricants in Indonesia can be vastly different from one seller to the next. Some suppliers told Lube Report Asia recently that their key to increasing sales is to make inroads in a variety of retail channels.
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