Bel-Ray Signs Distribution Partner in Turkey


Bel-Ray has announced that Tribolub Ltd. Sti. will serve as its exclusive distributor of general industrial and No-Tox food grade lubricant products in the Turkish industrial and food processing markets.

Tribolub has been in the oil and chemical business since 1998. It has a network of eight dealers covering the whole country. Bel-Ray said that the network enables Tribolub to deliver goods in a timely manner and reach customers in any part of Turkey.

Istanbul-based Tribolub has six sales engineers who will focus on the Bel-Ray industrial and No-Tox range of lubricants, with plans to add additional sales engineers before the end of this year.

We are so excited to be opening new markets and developing new business for both companies here in Turkey, said Muzaffer Calkan, technical sales manager for Tribolub.

Ian Bowmer, European sales manager for Bel-Rays industrial division, said Turkey is a key global market for the company. The industrial and food safe opportunities in the country are expanding at a very fast rate, Bowmer said. This new partnership gives both companies a superb opportunity to develop new business in a developing and fast growing market.

Textile industry and general food processing industries, especially fish processing,” are driving the industrial and food safe opportunities in Turkey, Bowmer told Lube Report. “There is also a large cement industry in Turkey.”

Daryl Foley, general manager for Bel-Rays industrial division, said the company was excited to enter the Turkish market. The rapid growth of the industrial and food safe markets in the country make it the perfect economic climate to bring long term success to both companies, Foley said.

Farmingdale, N.J.-based Bel-Ray has produced non-toxic, food grade lubricants since 1968. The company sells more than 100 food grade products for the pharmaceutical, food and beverage, cosmetics, personal hygiene and packaging industries. The companys industrial lubricants include chain lubricants, gear lubricants, hydraulic oils, compressor oils and greases.

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