The highly competitive, $3.4 billion U.S. lubricant market has a new entry with the potential to upend the sales volume assumptions it has operated under for decades. Following two intensive and secretive years of work, ExxonMobil yesterday unveiled a new line of motor oils that offer guaranteed engine protection for change intervals of 5,000, 7,500 and 15,000 miles.
With the rollout of its quartet of products – Mobil Clean 5000, Mobil Clean High Mileage, Mobil Clean 7500 and Mobil 1 Extended Performance – the company claims to be the first oil company to introduce a line of high-endurance motor oils designed for longer oil change intervals, as recommended by many automakers today. That may be overstating it a wee bit (for example, Amsoil Inc. of Superior, Wis., for decades has sold a line of synthetic oils offering guaranteed performance and long drain intervals), but Mobil is the first major brand to make that leap – and its new line up includes both mineral oil and synthetic based formulas.
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