Lubricant sales and marketing maven Maura Schreier-Fleming will give the keynote address at the first-ever Petroleum Quality Institute of America Summit, coming Sept. 14 to the Cleveland, Ohio, area. A longtime lubricants expert with Mobil and Chevron and now head of the training and consulting firm Best@Selling, she will share the Secrets of Selling Value Over Price, as part of a targeted program that will cover quality assurance, lubricant sales trends and technical specifications, product labeling claims, and regulators growing scrutiny of sub-standard lubricants in the marketplace.
Other industry experts will zero in on the trends for the largest segments in the automotive lubricants marketplace, while PQIA itself will review the test results of aftermarket engine oil and transmission fluid samples it has examined over the years. There also will be a panel discussion, giving attendees the opportunity to air their concerns about product quality and explore solutions.
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