Banners and hoardings – the public placement of billboards or large print advertisements – are one of the leading channels in Africa for lubricant promotion, industry sources and a new study agree.
Market research firm MarketsandMarkets published a study last month stating that hoardings and banners is the leading brand promotion channel in the African automotive lubricants market. This is due to the fact that it is the most convenient and effective medium to reach out to the end users, the Pune, India-based firm stated in a news release. The study is Automotive Lubricants for Africa – Brand Awareness, Market Share, Sales Channel Analysis and Market Size & Forecast to 2020.
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