Italian oil major Eni has appointed a lubricant distributor in Peru, a step toward its goal of capturing 5 percent of that market.
Eni named Partequipos last year to distribute its lubricants in Peru and Columbia. Eni officials did not respond to requests for comment, but a Partequipos executive said the Colombian based company won the contract because of its ties to Perus heavy machinery market.
This project is based on the knowledge of the local market and positioning it in the field of heavy machinery, with a base of over 2,900 active clients and then extending it to other economic sectors, executive Santiago Jaramillo Arango told Lube Report this week.
The sales force of Partequipos is composed of 30 professionals, 25 of them involved with spare parts for heavy machinery, and five devoted to lubricants. They now have the task of establishing a national chain of distributors and establishing direct contracts with large end-users.
The lubricants that Partequipos distributes will be imported from manufacturing plants in Italy, Spain and the United States. Partequipos will also provide technical support.
Arango said Eni will supply lubricants for automobiles, motorcycles and mining, farm and construction equipment. The Italian company hopes to capture 5 percent or 6 percent of Perus total lubricant market within four or five years, he added.
Partequipos was a sub-distributor of Eni products for eight months before winning the distributor contract. Arango said Partequipos started distributing Eni products in Columbia in July and began pushing into Peru this month. [We] have been active participants in the market, since all of the more than 350 clients who now buy Eni lubricants have been taken from other brands, he said.