Lube Report Asia has completed its first audit by BPA Worldwide, an achievement that validates the authenticity of its subscriber list.
Publishers of print and online news sources may volunteer to have their subscriber lists audited as a way of proving to advertisers that individuals receiving their publications have requested them.
In todays ultra-competitive marketplace, transparency and trust have never been more important; which is why Lube Report Asia chose to have its circulation verified by an independent third-party, BPA Worldwide, said Sheryl Unangst, director of audience development for LNG Publishing Co.
Lube Report Asia, which was launched by LNG in January 2014, has a BPA-verified circulation of 8,006 (based on its Dec. 30, 2014 BPA analyzed issue) throughout Asia and the rest of the world. Lube Report Asias BPA Statement can be viewedhere.
BPA, which is based in the United States, is a non-profit company and has the largest membership of any media-auditing organization. A BPA press release about Lube Report Asias audit can be viewedhere.