Bridgestone Selects Shell to Supply Stores


Bridgestone Retail Operations selected Shell Lubricants Americas as its supplier of automotive lubricants, starting Jan. 1, 2016, the companies announced recently.

Bridgestone is not disclosing detailed terms and conditions of the contract.

As part of the agreement, Shell will supply Bridgestone retail stores with products such as Quaker State, Pennzoil Platinum and Rotella branded engine oils.

The tire and automotive service centers owned and operated by Bridgestone currently use ConocoPhillips Kendall automotive lubricants brand, according to those retail stores web sites.

Bridgestone claims to be the worlds largest operator of auto care and tire stores, with four chains numbering 2,200 stores.

Shell lubricants used at Bridgestone retail stores will be recycled in line with the companys automotive waste recycling efforts at no charge to customers. In 2014 alone, the stores recycled more than 10.6 million gallons of used oil.

Extending this commitment to car care, all BSRO stores utilize steel versus lead wheel weights for tire balancing, and will also take used motor oil and used automotive batteries from consumers for recycling at no charge, Bridgestone representative Rosalie Morton told Lube Report.

Bridgestone Retail operations is a subsidiary of Bridgestone Americas, an arm of Japan-based tire and rubber giant Bridgestone Corp. Bridgestone owns and operates tire and automotive service centers across the United States under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands. Its U.S. headquarters is in Bloomingdale, Ill.

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