In an exclusive interview with Lube Report, Horsfall said he was drawn to the Wichita, Kan.-based rerefining company because he claims Universals business model doesnt look like anything else, and he strongly believes that it will soon become the fastest-moving oil rerefining company in the country.

Horsfall is endorsing the slogan modern, adaptive, and fast-moving, for the company. He is implementing technology initiatives such as new customer relationship management tools, new route management software, Quick Response barcodes for instant oil analysis in fleets, paperless offices, and more.

Horsfall graduated in 1982 with a B.S. degree in Business Administration from Colorado State University. After beginning his career with Valvoline, Horsfall was the vice president of marketing for the internet company Lycos, CEO for VoIP company Gemini Voice Solutions, managing partner for venture capital investment firm White Summit Strategies, chief marketing officer for Turbine Games, and held several other executive positions, including cofounder of Startup Colorado, an organization that supports early-stage technology companies.

Originally a family-owned company that began operations in 1929, Universal was sold to the private-equity company Pegasus Capital Advisors in 2007. The company processes used motor oil and produces approximately 575 barrels per day of API Group II base oil for direct sale or for blending into the companys Eco Ultra line of finished lubricants from its rerefinery in Wichita, Kan.