Mag Lubes to Magnify Reach


Dubai, United Arab Emirates-based Mag Lubricants plans to double its international workforce and penetrate new geographical markets.

Following the recent start of operations at its new $50 million blending plant, the company announced at last weeks Middle East Automechanika in Dubai that its aiming to employ 250 staff members at the Jebel Ali factory by 2015 and that it plans to expand its international reach to 50 countries within an undisclosed time frame.

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We are well-placed to move into new untapped markets given our strong domestic presence in the U.A.E., CEO Mahmoud-Al-Theraawi said in a press release. He noted the Middle East and Africa as immediate trading markets, added that the company already has links with Vietnam and the Philippines, and asserted that now its time to develop new partnerships and customers in new areas.

The company specializes in synthetic and semi-synthetic automotive oils for gas and diesel engines along with gear oil, industrial gear oil, and lithium and calcium complex grease and marine oils.

We are all very proud of the new blending facility that will be the flagship for our business for the next 25 years, but were equally focused on global progression, Al-Theraawi said, adding that the facility not only gives the company the option to work on its own projects, but that production can also be subcontracted to other businesses, which he said will help further develop a secondary revenue stream.

Mag Lubricants is owned by parent company Mag Group, which formed in 1978 and now produces mineral grease and blended engine lubricants.

For information on the blending plant in Jebel Ali, read the June 12 Lube Report article.

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