ExxonMobil will no longer use its Esso semi-synthetic motor oil brand in Russia, and will instead offer its better established Mobil brand.
Synthetic lubricants comply best with modern engines demands, Yuri Popov, marketing specialist of ExxonMobil Russia said in a press release last month. We believe that consolidation of the companys product assortment under the Mobil brand [in the Russian market] could help end-users choose the right motor oil suitable for their automobile, regardless of the car model or age.
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Mobil is one of the most popular imported motor oil products in Russia, according to ExxonMobil Russia.