Castrol recently announced a partnership with packaging technology company Pulpex – which has developed a technology that forms bottles from wood pulp – to design paper containers for use with Castrol’s lubricants.
Pulpex is a research and development collaboration between venture management company Pilot Lite and beverage manufacturer Diageo. The patented Pulpex technology, billed as first of its kind, forms bottles from wood pulp using 100% renewable feedstocks from responsibly managed forests. The companies claim the paper bottle offers a lower carbon footprint that is up to 30% less than that of polyethylene terephthalate, commonly referred to as PET.
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“Castrol is committed to examining the lifecycle of its existing and new products to see how they can be improved, extended, reused or recycled,” A.S. Ramchander, Castrol’s chief marketing officer, said in a news release. “We’re very excited to be working with Pulpex to explore how their technology” – initially designed for the fast-moving consumer goods category – “can be developed for lubricants as a replacement for our existing high-density polyethylene bottles.” Fast-moving consumer goods, or FMCGs, are products that are sold quickly at relatively low cost.