German lubricant and aftermarket additive manufacturer Liqui Moly reported 26% higher sales in November and 38% higher sales in December, compared to results a year earlier. Aggressive marketing and investments helped it weather and eventually thrive despite the pandemic, the company said.
The €62 million (U.S. $76 million) reported for November was the company’s second-highest monthly sales revenue ever. “Only January was even stronger,” the company stated in a news release. In a Dec. 29 press release the company said sales in February and March were also higher than the corresponding months of 2019, though it did not say by how much, and it provided no information about performance from April through October. The same press release said that December sales were 38% above December of 2019, but it did not disclose the December sales figure nor the portion of the month on which the percentage was based.