Parked motorcycles and scooters, busy mechanics and customers selecting a brand of engine oil: This is the common scene at maintenance workshops and auto parts shops in India’s bazaar. The size of these shops varies, starting from 100 sq. ft., and is filled with various automobile products, lubricants and mechanic tools. However, the owners and vendors universally make good use of the space available in front of their outlets, with mechanics repairing the motorcycle on the road most of the time.
These modest establishments are a key point in the supply chain for two-wheeler engine oils, where products reach the end-use customer, and what goes on there makes a big impact on the sales of lube marketers.