ExxonMobil Taps Philippines Distributor

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ExxonMobil tapped Juliana Holdings, Inc. to be its official distributor of Mobil-branded lubricants and services in the Philippines.

The Philippines has a parc of roughly 5.5 million vehicles, with an ownership rate of 48 four-wheelers per 1,000 people and 75 two- and three-wheelers per 1,000. In the United States, where Exxon is headquartered, there are 838 vehicles per 1,000 people, the highest in the world.

Annual engine oil consumption in the Philippines is about 83 million liters, according to Mordor Intelligence. This is split between some of the world’s largest lubricant producers. Exxon’s share of the market will be tight.

Juliana Holdings Inc. has been in operation for more than four decades and will supply a range of Exxon products including Mobil 1, Mobil Super, Mobil Super Moto and Mobil Delvac to workshops and supply stores for cars and motorcycles across the country.

The previous distributor shifted focus to business to business and industrial lubricants, a Juliana spokesperson told Lube Report. This left ExxonMobil Asia Pacific, the U.S. energy giant’s integrated oil and gas producer based in Singapore, looking for a replacement.

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