Amsoil Launches Industrial Lubes Unit


Amsoil Launches Industrial Lubes Unit
A production line for plastic injection molding. one of the segments that Amsoil's new industrial unit will serve business-to-business customers in. © Rene H. Kang

Synthetic lubricants manufacturer Amsoil launched Amsoil Industrial, a new business unit dedicated to serving large business-to-business customers, initially in four segments: metal stamping, plastic injection molding, power generation and general construction equipment manufacturers.

The company, based in Superior, Wisconsin, noted it has provided lubricants for industrial customers in such segments as power generation, hydraulics and compressor applications for more than a decade. “Amsoil is the factory-fill supplier for multiple industrial” original equipment manufacturers, Dave Meyer, Amsoil vice president for industrial, said in a press release. The company has a strong global presence in the wind market, he added.

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The company said that expanding its industrial footprint was a natural progression after more than 50 years developing sophisticated lubrication solutions for the most demanding applications.

Customers of the new business unit can expect a strong partnership, the company said, including consultative on-site analysis and support from Certified Lubrication Specialists on staff. “It’s standard to begin every relationship with a plant audit,” Meyer said. “The ongoing partnership featuring our deep insights into the market, equipment and product performance is what sets us apart.”

Amsoil President & CEO Alan Amatuzio said research and product development drive the company. “We have always approached product development from a problem-solving standpoint,” Amatuzio said in a press release.

The new unit will serve B2B customers through a corporate sales team, as opposed to the independent dealer network used to sell Amsoil’s consumer products in North America. “Our commitment to our independent dealers is unwavering,” he said. “But large B2B relationships require deeper corporate interaction and carry greater liability, demanding the attention of a dedicated corporate sales force.”

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