Consumers continued to trade up to higher priced synthetic motor oil in place of cheaper conventional oil, and inflation caused transmission fluid prices to increase, NPD Group concluded, based on tracking of U.S. automotive aftermarket industry sales in 2017.
Nathan Shipley, executive director and automotive industry analyst for NPD, noted two primary factors for the switch towards synthetics. “Many new cars today require a full synthetic oil, and consumers are forced to trade up,” Shipley told Lube Report. “The second reason is that the price gap between conventional and synthetic has narrowed so much over the years that consumers find it easier to trade up to a better quality product.”
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