Puma Energy has entered the Democratic Republic of Congo’s lubricants market through a five-year agreement with Hass Petroleum, marking its first move into the country’s lubricants segment. Under the deal, Hass will distribute Puma’s products nationwide, underscoring rising competition among suppliers targeting Central Africa’s expanding industrial base.
Demand for lubricants across Sub-Saharan Africa is increasing, driven by mining, transport and infrastructure development. However, supply chains remain fragmented, and counterfeit products continue to circulate in several markets, posing risks to equipment reliability and maintenance.
The DRC lubricants market is forecast to grow at around 10% annually through 2028, according to market research from Ken Research, supported by mining investment and industrial activity. Economic growth projections of about 7% further underpin demand, though infrastructure constraints and informal market activity remain persistent challenges.
Lubricant consumption in the DRC is heavily concentrated in mining and related industries. As one of the world’s largest producers of copper and cobalt, the country relies on intensive use of heavy machinery, sustaining demand for engine oils, hydraulic fluids and other industrial lubricants.
The partnership allows Puma Energy to expand without building in-country infrastructure, relying instead on an established distributor. The approach reflects a broader strategy among international suppliers seeking entry into complex or high-growth markets while limiting capital exposure.
Hass Petroleum, which has operated in the DRC since 2008, is based in Lubumbashi, the centre of the country’s mining sector. Its storage capacity and supply routes, including links through Dar es Salaam, provide access to key industrial customers and established distribution channels.