On Monday, Motiva Enterprises began a restructuring its commercial functions, introduces a standalone marketing and sales unit and adds new senior executives. The company said the overhaul is intended to sharpen customer engagement, align its commercial strategy and support its broader corporate development program.
The move comes as base oil and lubricants suppliers adjust operations to manage shifting demand patterns and margin pressures.
Market participants have been recalibrating commercial teams to strengthen coordination between sales, manufacturing and strategy functions as competition intensifies across fuels and lubricants value chains.
Under the new structure, Colleen Murphy-Smith, the new executive vice president of marketing and sales, will report directly to the president and CEO Jeff Rinker. Part of her purview includes overseeing expansion of the company’s base oils business as part of the Aramco Base Oils Alliance.
Newly appointed executive vice president Ryan Hodgkinson will oversee joint venture management, manufacturing optimization, and corporate development and strategy.
The reorganization adds more executive roles and follows the company’s earlier announcement that Rodrigo Araujo Alves will join as chief financial officer on Jan. 5, 2026.
“This structure will help us stay closer to our customers and support disciplined commercial execution,” a company representative said.
Motiva said the changes are part of a long-term plan to reinforce leadership capabilities and streamline decision-making. The company noted that additional adjustments may follow as it evaluates further opportunities to improve its commercial and operational alignment.