Vibra, Brazil’s largest fuel distributor, launched a new brand, Vibra Base Oil, marking its entry into the base oil market. The initiative aligns with the company’s broader move into the energy transition and aims to address growing demand for higher-grade base oils in Brazil and across South America.
The initial product portfolio will center on Group II base oils supplied through a partnership with a U.S.-based refiner and producer of Group II base oils. The agreement offers Vibra stable access to high-specification products as it targets manufacturers seeking consistent supply and technical support.
Vibra intends to expand its offerings to include Group III and specialty base oils. The company is targeting small and mid-sized lubricant producers who often face limited access to competitive volumes and face constraints around minimum order quantities.
Through its logistics network—which includes two ports, three terminals, and 51 tanks with a total capacity of 44 million liters—Vibra plans to ensure continuous supply and nationwide coverage. Its lubricants are produced at what the company describes as Latin America’s most advanced blending facility and marketed under the Lubrax name.
Vibra also expects to grow exports to Chile, Argentina and Colombia, where demand for premium base oils continues to rise in sectors such as agriculture, heavy-duty transport and industrial operations that depend on internal combustion equipment.