Big data promises you can hit the target every time, with each lube buyer. Can behavioral marketing really predict what consumers want and when?
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Volume 20, Issue 8: August 2014 Lubes'n'Greases Magazine
Taken together, the region is dynamic, daunting, fragmented -- a real mixed bag. Get a grip by viewing each country's needs individually, a Lubrizol expert urges.
With less than a year to go, many lubricant safety labels still don't meet the Global Harmonized System. What's taking so long? First, there are the additives ...
Having sweetened the pot with a world-scale PAO plant in Baytown, Texas, ExxonMobil Chemical has even more cards to lay on the synthetics table.
Lubes'n'Greases is LNG's flagship, award-winning, independent monthly magazine for and about the global lubricants industry. Every month, print and digital editions deliver hard news, features and informed opinions covering automotive and industrial lubricants, metalworking fluids, greases, base stocks, additives, packaging, biodegradable and synthetic products, companies, people, issues and trends affecting the industry.
The print edition is free to qualified subscribers in the United States and Canada and available on a paid-subscription basis elsewhere. The digital edition, an exact replica of the print magazine, is free to qualified subscribers worldwide.
All print-edition subscriptions include three popular supplements: the Global Guide to Base Oil Refining in June, the Lubricants Industry Factbook in August, and the Global Guide to Nonconventional Base Stocks in September. Digital subscribers in the United States and Canada will also receive these supplements.
"At AXEL we direct most of our advertising to LubesnGreases, because it has such a good reach across our industry and is widely recognized as a leader in the field."
— Johan Stureson, CEO The Axel Group
FAVORITE PLACE TO ADVERTISE: "LubesnGreases for sure!"
— Dr. Bruce Royan, GLOBAL CRANKCASE TECHNOLOGY MANAGER, INFINEUM UK LTD.