In 2013, a clear issue arose in the United Kingdom lubricants industry. Reputable lubricant producers witnessed products being promoted in the marketplace with unrealistic claims. Either these companies didn’t understand the claims they were making, or they were intentionally attempting to gain a market advantage by expanding the number of claims made beyond those that could reasonably be supported.
Market standards like the ACEA and API specifications did exist at the time, but no one was policing them. This disadvantaged responsible manufacturers and put end users at risk of buying products that couldn’t deliver what was claimed.