Communicating in a Crisis
In a relatively short period of time, the Covid-19 situation has become a worldwide crisis and a business crisis, regardless of the industry in which you operate. This is a time for leaders to step up and be visible to their employees, customers and other constituencies.
One leader I have been noticing is the governor of New York, Andrew Cuomo, whose news conferences I find to be great models of how to communicate in a crisis. I suggest you watch some of his news conferences, in particular one he did on March 24, from which I am taking some tips and offering them to you.