Based on the current trajectory and market dynamic, its not hard to make a case that todays large-to-mega lubricant marketers could nearly double in size in the next 10 years. This means the largest marketers would be selling close to 50 million gallons a year by 2023. Thats a lot of juice, and with it will come a lot of changes. In fact, we are already seeing some of the changes that are setting the stage for large marketers to become even larger.
The most obvious change is seen in buying power. The larger the marketer, the more buying clout it has. This provides a competitive advantage that helps fuel growth. But size brings other advantages, starting with the relationship that large marketers have with their suppliers, the oil majors.