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Plum Morsel for Fuchs Fuchs

Petrolub AG is acquiring the worldwide food-grade lubricants business of Shell International Petroleum, for an undisclosed amount. The asset deal includes lubricant technology, the global Cassida brand, the customer base and employees working in research and development. Focused largely on Europe and the Americas, Shells food-grade lubricants business in 2009 generated sales revenues of 21 million (U.S. $28 million).

Hubertus Staerk, spokesman for Mannheim, Germany-based Fuchs, said the acquired business is approximately twice the size of his companys existing food-grade lubes segment. The Shell products will be integrated into its Fuchs Lubritech specialty division and manufactured in Kaiserslautern in southwest Germany. He added that more than a dozen Shell employees in R&D and marketing are expected to get job offers in the transfer.

Pennzoil Prevails in Ad Dispute

Ashland will stop making certain engine-guarantee claims in advertisements for Valvoline engine oils, after Pennzoil-Quaker State appealed to the National Advertising Review Board of the Council of Better Business Bureaus.

NARB, the appeals board of the groups National Advertising Division, recommended July 28 that Ashland discontinue two claims for Valvoline, including that it offered the industrys first and/or only engine guarantee, and that only Valvoline guarantees engines for up to 300,000 miles. Pennzoil-Quaker State had disputed those claims to the NAD and then to the appeals board, saying that its own product warranty was similar to the Valvoline program in all substantive respects, which negated the boast.

Ashland said it already has incorporated the recommendations into its ads, and in fact discontinued use of the first and only claims in Valvoline ads beginning in spring 2010.

The panel also concluded that while there are differences between the programs offered by the two oil marketers, the differences are insignificant and very few consumer claims would be covered under either companys engine guarantees.

Functional Picks Ivanhoe

Additive company Functional Products, Macedonia, Ohio, has named Invanhoe Industries to be its exclusive representative in the Northeast region. To serve existing and new customers in the lubricants industry, Ivanhoe will stock Functionals products in its Pennsyl vania warehouse. These include a range of viscosity modifiers, tackifiers, way-lube additives, grease additives, biobased products and others.

Based in Tullytown, Pa., Ivanhoe is a privately held distributor of specialty and intermediate chemicals, serving the lubricants, additives, resins, paints and coatings and other industries.

Houghton Divests Aluminum Rolling Fluid

In mid-July, Houghton International sold the U.S.-based D.A. Stuart aluminum flat hot rolling product portfolio to Quaker Chemical. The products were divested in a settlement with the Federal Trade Commission, to complete Houghtons 2008 acquisition of D.A. Stuart. Based in Valley Forge, Pa., Houghton stressed its commitment to the aluminum rolling industry as a core business, and said it will continue to offer a line-up including Houghton-branded flat hot rolling products; however, it will no longer sell the D.A. Stuart line in the United States, nor supply equivalent flat hot rolling products to certain buyers of the D.A. Stuart line until July 16, 2011.

Conshohocken, Pa.-based Quaker Chemical sees long-term growth prospects for the aluminum hot rolling market, especially in emerging economies such as Russia, South America, Eastern Europe and Asia, and said the D.A. Stuart products will be integrated into its Quakerol lubricants portfolio. Quaker also will add six D.A. Suart associates to its global organization.

The agreement does not affect sales of the Houghton or D.A. Stuart products elsewhere in the world.

Castrol Sells Vernon Plant

Hasco Oil has purchased Castrol Industrials blending plant in Vernon, Calif., along with its forge lubricant product line, and will operate the facility as Pacific Precision Formulators. The plant, with annual capacity of 2.5 million gallons, provides excellent access to markets in the U.S. Southwest, Mexico and Pacific Rim, Hasco noted.

Vernon will produce forge lubricants exclusively, and already has secured contracts to commence production, said a Hasco spokeswoman. We are currently toll-blending for majors and anticipate quickly moving into private blending as well, she told Lube Report. The deal included product formulations, manufacturing and lab equipment, contracts and inventories.

The Vernon blending plant once was owned by the Arthur C. Withrow Co., which was sold in the mid-1980s to Van Straaten Chemical Co. Van Straaten later became part of Castrol Industrial.

Faces in the News

Jeannine Schoenecker has been named to take over next March as president and chief operating officer of American Refining Group. Currently chief financial officer, she joined the Bradford, Pa., base oil refiner in 1985.

Schoenecker succeeds Harvey Golubock, who is retiring as ARGs president and CEO to become vice chairman of the board. He will remain as president of ARG Resources, an affiliate that focuses on crude oil production. Golubock joined the company in 1997 after 28 years with Witco, the Bradford refinerys former owner.

Additionally, ARG tapped Tim Brown, vice president of sales and marketing, to deal with all marketing-related activities, including fuels, solvents, base oils and waxes. He was director of refinery sales before being named to his current position in 2008.

Sentinel Canada has picked Lucian Fletcher as managing director of Sentinel America Inc., based in Blairstown, N.J. Fletcher has 28 years of experience in sales, marketing and technical management with specialty synthetic lubricants for aerospace and industrial applications, and formerly was with Anderol.

Jackson, Miss.-based Ergon Inc. named Lance Puckett as rubber and CPI sales manager. He began his career at Ergon in 1997, after receiving his degree in chemical engineering, and most recently served as operations manager for the base oil refiner.

Calendar Updates

Oct. 9-12: Independent Lubricant Manufacturers Association Annual Meeting, Indian Wells, Calif. Global energy forecasts, ethics and branding initiatives, green chemistry in metalworking fluids, the outlook for wind power, and chemical regulations are among the topics at this event, which draws over 800 participants. Web:

Oct. 12: 13th Annual Chemical Management Services Workshop, Indianapolis. Held alongside the National Assn. of EHS Managers meeting, this event offers case studies, emerging trends and guidance on developing a robust CMS program. Presenters include experts from UTC, Raytheon and Lockheed Martin. Web: conf10.html

Oct. 18-20: International Joint Tribology Conference, San Francisco. Sponsored by ASME and STLE, this forum for scientific and technical advances will cover nanotribology, biolubricants, environmental issues, metalworking and materials, friction, wear and much more. Web: http://www.asme

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