Weve engaged Readex Research, a U.S.-based marketing research firm, to ask you briefly about your perceptions of the ads in this July 2017 issue. The purpose of the survey is to help advertisers communicate more effectively with LubesnGreases Europe-Middle East-Africa readers through their ads.

In early July, Readex will email a randomly selected group of subscribers. The emails, from LNG@readexsurvey.net, will include a link to the survey. It will show a picture of each ad and will ask three simple questions about each: Is this ad attention-getting? Is this ad believable? Is this ad informative?

Readex will compile the replies, assuring the confidentiality of respondents, and we will share the resulting consolidated ratings with the advertisers, so they can see how their ads compare to others in this issue.

If you receive an email this month from LNG@readexsurvey.net, thank you very much for opening it and taking a few minutes to complete the ad perception survey. If you have any questions, please let me know.

I look forward to sharing the results of the EMEA Readex ad perception survey with you in a future publishers letter.

Dick Beercheck has put together a terrific issue this month. Andre Adam from Fragol clears the air about the concerns surrounding MOSH and MOAH in food machinery lubricants. Middle East correspondent Mark Townsend contrasts the European and Indian lubricant markets and how to succeed in each. We also cover the automotive market in Kenya, as well water-resistant calcium sulfonate greases.

– Howard Briskin
HBriskin@LubesnGreases.com