Iran has long had a reputation of being a market for low quality lubricants – a nation where large chunks of the lubes consumed by automotive and industrial users are generally obsolete in developed countries. Observers cite several reasons, from the slow pace of vehicle modernization to the low quality of motor fuels and a lack of consumer awareness.
Some companies are working to raise standards and claim that progress is happening, among them Pars Oil Co., one of four integrated lubricant suppliers in the country. Pars said it has introduced better quality products, promoted consumer awareness and taken a variety of measures to optimize manufacturing. For all that, it seems progress does not come easily in a market blighted by economic sanctions, currency restrictions and volatile raw material prices.