The Royal Dutch/Shell Group this month awarded a single multi-year contract for planning and placement of advertising for three business groups, including its global lubricants unit. The company said it consolidated activities that had been allocated under a number of contracts in hopes of better organizing media campaigns.
There was a feeling that we probably had too many people in too many agencies doing different things in different areas, spokeswoman Bianca Ruakere said yesterday. We did this to streamline our media activities and to have a more cohesive global approach.
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